I was recently featured on Reuters for advice on startup founder equity and compensation =D
- Know your worth. It’s difficult to establish a ‘going rate’ in the start-up world, where some ventures take off and are sold for billions, and countless others crash and burn. But co-founders of technology start-ups could expect “a minimum of $60,000 to $80,000 in salary and equity,” says Cameron Keng, a New York City-based CPA. Early technical employees could expect even more than that, at $80,000 to $100,000, but likely with a smaller equity slice (and therefore less potential payoff).
- Split the baby. Your decision likely won’t come down to all-cash or all-equity. You can devise a blend of both that makes sense for both you and the company. “At this point, no one is going to work for equity alone unless it’s your own idea or company,” says Keng. “Everyone that’s going to be a valuable asset to their company is generally going to require a mix of both cash and equity.”
You can check out the whole article here.